Sprüngli & Teuscher Chocolate

• Pricimo Score
  Overpriced

Luxury chocolate at 6-15x supermarket prices

Sprüngli and Teuscher are legendary Zürich chocolatiers with genuinely excellent products—but the pricing makes them tourist destinations, not everyday purchases. At Sprüngli’s Paradeplatz flagship, Luxemburgerli macarons cost CHF 29.90 for 16 pieces. Teuscher’s famous champagne truffles (made with Dom Pérignon) run CHF 19.80 for just 4 pieces—scaling to CHF 242 per kilo.

Compare to reality: Migros Frey chocolate costs CHF 1.50-3 per 100g, making premium shops 6-15 times more expensive. In a blind taste test by a Swiss couple, Frey and Cailler (supermarket brands) actually won first place for milk chocolate. Frey holds 34.9% market share—it’s what Swiss people actually eat daily and what’s served on Swiss Airlines.

WHY AVOID for value: Reviewers note “ridiculously high prices” where “the same great cake costs half at other places.” The products are genuinely excellent and fresh (Sprüngli truffles have 6-day shelf life), but you’re paying for the brand experience. PRICE RANGE: CHF 18-35 per 100g vs CHF 1.50-3 at supermarkets.

Better alternative: Buy Frey chocolate at Migros (unavailable outside Switzerland, excellent quality), Cailler at Coop, or visit the Lindt factory outlet in Kilchberg for “imperfect” chocolates at 75% off. Save Sprüngli for one special CHF 20-30 treat, not your souvenir shopping.

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• Zürich

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